Why do marketers need to know consumer needs?

Answer Marketers need to know consumer needs so that they can target those needs with specific products and services. This linkage helps a consumer understand how the product helps satisfy her needs.Featu... Read More »

Top Q&A For: Why do marketers need to know consumer needs

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The Air Force Band is one of the premier (or "special") bands of the armed forces, most of which are based in or around Washington, DC. It is comprised of six ensembles: the Air Force Strings, the ... Read More »

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How to Know if a Car Needs a New Clutch?

All vehicles with a manual transmission will have a friction clutch between the engine and gearbox, allowing the driver to pull away from a standstill and change gears. Clutches are hard wearing, b... Read More »

How Can Marketers Use Measures of Recognition?

You can sharpen your business marketing focus and direction using measures of recognition research to gain insight into how your audience perceives and understands, relates to and remembers your me... Read More »