Why are focus groups important?

Answer Focus groups are a marketing and research tool. Consumers are brought together to discuss specific products or services. The marketing professionals can observe the group dynamic and see body langu... Read More »

Top Q&A For: Why are focus groups important

What Are Focus Groups Used For?

Focus groups collect information about specific questions that are designed to gain insight into a particular area of a business or organization. It is a way to identify concerns and what is needed... Read More »

Focus Groups for Education?

Focus groups play an important role in the design, implementation and evaluation of educational programs. Because education studies often explore the experiences and perceptions of students and tea... Read More »

How to Join Focus Groups?

The focus group is a market research tool that companies use to plan, market or evaluate products or services. Manufacturers, service providers, educational institutions and ad agencies are among t... Read More »

When were focus groups created?

Robert K. Merton invented the focus group in 1941 when he and Paul F. Lazarsfeld founded the Bureau of Applied Social Research. He also invented the terms "role models" and "self-fulfilling prophec... Read More »