What is the meaning of vertical differentiation?

Answer Vertical differentiation is the comparing of many products in a single market and ordering them from lowest to highest, according to their perceived quality. In other words, it is saying one produc... Read More »

Top Q&A For: What is the meaning of vertical differentiation

What is the meaning of the word vertical?

The word "vertical" has multiple meanings in the English language. Its roots in the Latin language have lead to slight variations in the definition, which developed into multiple meanings.HistoryTh... Read More »

What is product differentiation strategy?

Product differentiation is the marketing strategy of distinguishing an offering or product from others in order to make it more attractive to a target market. This includes not only a competitor's ... Read More »

What Are the Benefits of Product Differentiation?

Product differentiation refers to creating different types of products for different segments of customers. This does not always mean developing entirely new products. Often, companies will create ... Read More »

What are some examples of firms that use personnel differentiation?