What is the definition of a focus group?

Answer A new product hits the shelves and is an overnight success. Ever wonder if it was luck? Chances are it was far from it--and was, instead, the result of months of market research. Focus groups proba... Read More »

Top Q&A For: What is the definition of a focus group

How to Run a Focus Group?

Have you ever wondered how you can quickly get the community's viewpoints, thoughts and feelings about a topic that is of interest to you? Here's how...

What is a focus group?

A focus group is a qualitative marketing research tool designed to garner feedback from consumers about new products. Focus groups are typically conducted with two-way mirrors where company employe... Read More »

How to Become a Focus Group Leader?

Focus groups are an effective way of gauging the opinions of specific groups of people on particular subjects. Focus groups are commonly used in marketing to gain insight into consumer attitudes to... Read More »

What is focus group research?

Marketing research companies normally facilitate focus group research discussions between a group of people and a moderator. Focus group participants are chosen based on economic, educational, voca... Read More »