What is radio advertising?

Answer Radio advertising is simply the exchange of money or goods between a business, or ad agency, and a radio station for some form of promotional airtime on a single radio station, a group of stations ... Read More »

Top Q&A For: What is radio advertising

What is the effectiveness of radio advertising?

Although annual Internet advertising expenditures moved ahead of radio advertising by 2005, radio advertising continues to be a powerful advertising medium if the audience is targeted effectively. ... Read More »

Why is radio advertising important?

Marketing represents an important aspect of a successful business. Radio advertising serves as an important marketing tool because radio reaches a broad audience. Additionally, Strategic Media, a r... Read More »

Is advertising on the radio worth it?

On One Hand: More Focus for Less MoneyAn effective radio advertising campaign can reach a targeted audience at less than the cost of television advertising. Radio stations have formats catered to s... Read More »

How to Get Free Radio Advertising?

Radio advertising is a great way to get publicity and increase your sales. Radio ads are usually paid commercials that run for 30 to 60 seconds; however, it is possible to drum up some free adverti... Read More »