What is product differentiation strategy?

Answer Product differentiation is the marketing strategy of distinguishing an offering or product from others in order to make it more attractive to a target market. This includes not only a competitor's ... Read More »

Top Q&A For: What is product differentiation strategy

What Are the Benefits of Product Differentiation?

Product differentiation refers to creating different types of products for different segments of customers. This does not always mean developing entirely new products. Often, companies will create ... Read More »

What is a product strategy?

A product strategy is a document that defines: the target market; the benefits the product will deliver to that market; where the product will be positioned within a given market; and how the produ... Read More »

What is a product release strategy?

A product release strategy is a plan for releasing a product to the general public. For example, software is often released in phases, including alpha for testing by the developers, beta for testin... Read More »

What is a product range strategy?

Companies use product range strategies to sell goods that belong to the same product range to different consumers at different prices. These strategies are usually employed when the company is atte... Read More »