What is consumer research?

Answer Companies use consumer research for product development and to target key consumer desires. Using techniques such as "blind tests" and focus groups, data can be gathered and analyzed for fresh idea... Read More »

Top Q&A For: What is consumer research

Consumer Research Careers?

Consumer research is the process of garnering feedback from current or potential customers about their product preferences and buying behavior. Individuals involved at various stages in the consume... Read More »

The Role of Consumer Research?

Consumer research is an important part of any company. Most large corporations allocate large budgets to consumer research because they know how valuable the information gained from listening to co... Read More »

Projective Techniques in Consumer Research?

Market researchers use different techniques to try to understand consumers and what's behind their buying behavior. Such research yields valued information for companies to market their products to... Read More »

Consumer Behavior Research Methods?

Consumer behavior research can be a powerful tool for businesses that are attempting to understand their customers better.A company that knows the type of customer it has and the way or ways that c... Read More »