Why Is the Marketing Plan One of the Most Important Elements of the Marketing Process?

Answer The marketing plan is important because of the multiple roles it plays in the marketing process. As a summary of a firm's overall marketing direction and goals, it guides current decisions while es... Read More »

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How to Get a Marketing Job Without a Marketing Degree?

Marketing is a popular, yet growing job market. Traditional marketing has changed with the rise of the Internet and it continues to change with the rise of social media. Although many people follow... Read More »

What Is PPI in Marketing?

Online marketing provides advertisers with an unprecedented degree of control over the deployment of their campaigns. There are several different models for pricing of online marketing campaigns an... Read More »

What is marketing crm?

Customer relationship marketing (CRM) is a strategy that companies use to develop solid relationships with consumers. The ultimate goal of CRM is to find customers and keep those customers coming b... Read More »

What is tourism marketing?

There are several ways that advertising, public relations and marketing professionals utilize tourism marketing in an effort to attract visitors to tourist destinations.Tourism MarketingTourism mar... Read More »