What Is Wave Nouveau?

Answer A wave nouveau, also known as a cold wave, is a permanent-wave hairstyle based on the active ingredient sodium thioglycolate, also known as thio. The wave nouveau is named for SoftSheen Carson's pr... Read More »

Top Q&A For: What Is Wave Nouveau

How to Maintain a Wave Nouveau?

Wave Nouveau is an easy style to maintain and can encourage hair growth. A Wave Nouveau perm can make your hair care routine quick and easy with shiny defined curls. This chemical perm system shou... Read More »

Instructions for a Wave Nouveau?

The Wave Nouveau is a chemical treatment that, when applied to the hair, creates a deep curl pattern. It tames the hair and eliminates frizz. Only a professional should apply this type of perm to t... Read More »

How to Apply Wave Nouveau?

A permanent wave is a chemical treatment applied to the hair to produce a curl pattern or loose wave texture. Wave Nouveau is a permanent wave hairstyle that is also referred to as a "cold wave." ... Read More »

How to Make a Wave Nouveau Straight?

Straightening your hair can be a challenge, especially when you're working with a curly or wavy texture. A wave nouveau is a chemical treatment that leaves soft waves in your hair, giving straight ... Read More »