Scaling Techniques in Business Research?

Answer Scaling is a quantitative measurement tool frequently used in commercial marketing research studies. In business marketing, for instance, survey or focus group respondents can communicate their opi... Read More »

Top Q&A For: Scaling Techniques in Business Research

Descriptive Research Techniques?

Descriptive research is a multifaceted research approach. It can include quantitative data such as the use of empirical information, or can depict qualitative sources such as patterns of disease. D... Read More »

Primary Research Techniques?

Researchers like primary research because it is straight from the source. Instead of reading someone else's interpretation of an event of artifact, researchers experience it for themselves. Sources... Read More »

Market Research Interview Techniques?

Marketing research interview techniques are important to structuring research projects. It is essential that all interviews begin by gathering demographic information so that you can segment the da... Read More »

Research Proposal Writing Techniques?

Writing a research proposal is one of the first steps in establishing a scientific investigation. A proposal may be necessary to garner funding and other resources, or to get approval from an advis... Read More »