Problems of Focus Group Methods in Cross-Cultural Research?

Answer Focus groups are one way that cultural researchers unpack differences between cultures since, as outsiders to a culture, it is difficult for them to guess at the cultural implications of their topi... Read More »

Top Q&A For: Problems of Focus Group Methods in Cross-Cultur...

What is focus group research?

Marketing research companies normally facilitate focus group research discussions between a group of people and a moderator. Focus group participants are chosen based on economic, educational, voca... Read More »

Is focus group research qualitative or quantitative?

Focus group research is qualitative. Most qualitative research involves the analysis of participant statements in order to identify common themes. Quantitative research, on the other hand, involves... Read More »

Problems in Research: Quantitative & Qualitative Methods?

Deciding whether to use a quantitative or qualitative research method can be a difficult task, particularly if you aren't familiar with the problems associated with each. Quantitative research focu... Read More »

Methods in Cultural Studies?

The purpose of cultural studies is to understand people and the cultural factors that influence a people's behavior, customs and traditions at a given time or over time. Cultural studies, as a coll... Read More »