How to Manage & Measure the Return on a Marketing Investment?

Answer Measuring marketing's return on investment (ROI) is an inexact but important science. Business owners frequently balk at the complexity of measuring the return on a marketing investment, but develo... Read More »

Top Q&A For: How to Manage & Measure the Return on a Marketi...

How do i measure return on investment for television advertising?

Television advertising is a lucrative and potentially effective means to inform, persuade and dissuade viewers. Whether trying to sell a car or influence claimants in a legal action, television can... Read More »

How Do I Measure a Return on Investment in Private Companies?

Investors are, of course, interested in the return their investment in a private company will yield them. The Return on Investment (ROI) is a percentage or ratio meant to represent just how fruitf... Read More »

Why use a return on investment?

The return on investment can be used to determine the profitability between two projects, investments or products. To calculate the return on investment, take the amount of earnings from an investm... Read More »

How do I estimate return on investment?

Calculate Profit or LossSubtract the cost of the investment from the final value of the investment to calculate your profit or, if the investment has lost value, the loss, on the investment. If you... Read More »