How to Launch Without a Marketing Plan?

Answer You don't really need a formal marketing plan to launch your business. You do need one if you are going to seek venture funding because any investor wants to know how you plan to attract customers ... Read More »

Top Q&A For: How to Launch Without a Marketing Plan

Why Is the Marketing Plan One of the Most Important Elements of the Marketing Process?

The marketing plan is important because of the multiple roles it plays in the marketing process. As a summary of a firm's overall marketing direction and goals, it guides current decisions while es... Read More »

What is a business plan as compared to a marketing plan?

A marketing plan is usually a proprietary document, internal to a company, that outlines strategies and tactics for marketing products or services. A business plan is a comprehensive document for e... Read More »

Is there any plan to launch Yamaha's R4, a 250cc bike?

Hi Umesh,It is true that Yamaha is planning to launch a 250cc bike, but it will not happen before 2014, as they are currently focusing on the scooter segment.

Technology Marketing Plan?

Developing an effective technology marketing plan is essential to the success of any new technology product. Often, the difference between a product that succeeds and one that fails is a difference... Read More »