Definition of Consumer Motivation?

Answer Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then... Read More »

Top Q&A For: Definition of Consumer Motivation

What is the definition of consumer behavior?

The study of people and the processes they implement to buy products is known as consumer behavior. This is an important aspect of marketing that helps firms and companies effectively market and se... Read More »

Definition of Consumer Culture?

Consumer culture refers to a theory that human society is strongly influenced, even predominantly influenced, by consumerism. This concept states that economic and social cultures are based on the ... Read More »

Definition of Consumer Durables?

Consumer durables cover products that take a long time to wear out and can service the consumer many times before running out of functional life. Typically, they include transportation vehicles, el... Read More »

Definition of a Final Consumer?

As products move from manufacturer's factory to consumer's table, they can encounter a number of intermediate consuming bodies before ultimately being bought by a final consumer. All intermediate c... Read More »