Definition of Consumer Motivation?

Answer Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then... Read More »

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Definition of Consumer Durables?

Consumer durables cover products that take a long time to wear out and can service the consumer many times before running out of functional life. Typically, they include transportation vehicles, el... Read More »

Definition of Consumer Culture?

Consumer culture refers to a theory that human society is strongly influenced, even predominantly influenced, by consumerism. This concept states that economic and social cultures are based on the ... Read More »

Definition of Consumer to Business?

Defining consumers, both on the individual level and as a collective group, is an important endeavor for a business. Doing so will help with marketing, customer service and public relations. By def... Read More »

Definition of Consumer Attitude?

Consumers are individuals with likes and dislikes. When the preponderance of people in a particular group feel one way or another about a product, service, entity, person, place or thing, it is sai... Read More »